Growing up as a cross-cultural kid between South America and Europe had a major influence on my design approach, making it highly empathetic, observant and culturally competent to understand diverse perspectives.

I research and converse with customers to uncover new ways to look at products, and innovate by crafting new narratives and messages that are communicated through a product's experience.

I see industrial design as a form of connecting authentically with people, understanding their emotions, needs and interactions.

Translating those insights into design, results meaningful products that exceed conventional boundaries and support the evolution of brands.