Design lead, brand strategy & concept development to launch a global rebranding.
As the brand evolved, it required a full rebrand to reflect its passion for hard core durability and technical excellence and also its unique roots in surfing and high-performance watersports gear.
Our aim was to boldly communicate EzyDog's technological commitment to the pet industry, while demonstrating the brand's greater alignment with its environmental values and mission. We developed the design of their next generation logo and their new product hang tags and packaging system as the first building blocks of a long-term process.
EzyDog was founded in 1995 to inspire life with dogs. For 30 years, the Australian brand has been making ultra durable dog gears with the spirit of adventurism and a relentless commitment to quality for humans and dogs to enjoy an active life together in the open air.
