An experimental project started with EzyDog® in pursuit of finding a new approach to design lightweight, durable, and comfortable dog collars that combines the playful and practical spirit of soft plastic materials as part of EzyDog's long-term rebranding process.
As the brand evolved, it required a full rebrand to reflect its passion for hard core durability with technical excellence and its unique roots in surfing and high-performance watersports gear.
Unfolding a more 'sport-tech' yet jewellery-like form language.
Most dog collars and leashes keep it plain when they use softer plastics like BioThane so we were curious to explore the possibilities of complex geometries for the strap to get a more sporty, more modern feel.
Behind the process & further interesting directions
Iterating on patterns of holes and their surrounding shapes, how they define the collar's character, and how multiple layers of materials and colours are used to enhance aesthetics.
Exploring the use of multiple materials, how they enhance character and comfort.
